William F. Watts Jr. (born May 5, 1939) is a retired American

professional wrestler Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...

, promoter and former

American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...

player. Watts garnered fame under his "Cowboy"

gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand ou ...

in his wrestling career, and then as a promoter in the Mid-South United States, which grew to become the Universal Wrestling Federation (UWF). In 1992, Watts was the Executive Vice President of

World Championship Wrestling World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nation ...

(WCW) but after clashes with management over a number of issues, as well as feeling pressure from

Hank Aaron Henry Louis Aaron (February 5, 1934 – January 22, 2021), nicknamed "Hammer" or "Hammerin' Hank", was an American professional baseball right fielder who played 23 seasons in Major League Baseball (MLB), from 1954 through 1976. One of the gre ...

over a racially insensitive interview, he resigned. He was subsequently replaced by

Ole Anderson Alan Robert Rogowski (born September 22, 1942), better known by the ring name Ole Anderson (), is an American retired professional wrestler, referee, manager, and promoter. Part of the Anderson family, Anderson was a founding member of the influen ...

. In 1995, Watts briefly worked as a booker for the

World Wrestling Federation World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

(WWF). In 2009, he was inducted into the

WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously ind ...

Football career

Watts played as a

linebacker Linebacker (LB) is a playing position in gridiron football. Linebackers are members of the defensive team, and line up three to five yards behind the line of scrimmage and the defensive linemen. They are the "middle ground" of defenders, p ...

for his high school football team, the Putnam City Pirates. Bud Wilkinson recruited him to play for the

Oklahoma Sooners The Oklahoma Sooners are the athletic teams that represent the University of Oklahoma, located in Norman. The 19 men's and women's varsity teams are called the "Sooners", a reference to a nickname given to the early participants in the Land Run ...

, where he played as a

guard Guard or guards may refer to: Professional occupations * Bodyguard, who protects an individual from personal assault * Crossing guard, who stops traffic so pedestrians can cross the street * Lifeguard, who rescues people from drowning * Prison ...

during his sophomore and junior years. However, his junior year was marred by a near fatal car accident involving him and his mother, resulting in him going into a coma. When he came out, he had lost a significant amount of weight, and had to put it back on, despite the coaches at the time preferring their players to be small and quick, which Watts had struggled with before the accident. Former Sooners teammate

Wahoo McDaniel Edward Hugh McDaniel (June 19, 1938 – April 18, 2002) was an American Choctaw-Chickasaw professional American football player and professional wrestler better known by his ring name Wahoo McDaniel. He is notable for having held the NWA United S ...

(then of the

Houston Oilers The Houston Oilers were a professional American football team that played in Houston from its founding in 1960 to 1996 before relocating to Memphis, and later Nashville, Tennessee becoming the Tennessee Titans. The Oilers began play in 1960 as ...

of the

AFL AFL may refer to: Sports * American Football League (AFL), a name shared by several separate and unrelated professional American football leagues: ** American Football League (1926) (a.k.a. "AFL I"), first rival of the National Football Leagu ...

), introduced him to

professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...

for the first time, something McDaniel did in the off-season. Watts turned professional in 1961 and joined the Oilers, but did not last long there, and according to a shoot interview, he left after knocking out a coach. Through McDaniel's friendship with defensive coach Bob Griffin, Watts played for the

Indianapolis Warriors The Montreal Beavers were a professional American football team based in Montreal, Quebec, Canada. The franchise began as the Indianapolis Warriors of the United Football League in 1961, where they played for four seasons. During that time the Wa ...

of the United Football League, while also being able to wrestle for NWA Indianapolis. Watts then had a try-out with the

Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. They compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. Founded in 1960 as an expansion ...

of the

National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...

(NFL), but after a discussion with general manager

Jim Finks James Edward Finks (August 31, 1927 – May 8, 1994) was an American football and Canadian football player, coach, and executive. Early life and playing career Finks was born in St. Louis, Missouri, attended high school in Salem, Illinois, and a ...

, who wanted him to quit his wrestling career, Watts left the Vikings having decided he could make more money back in Oklahoma.

Professional wrestling career

Cowboy Bill Watts - Wrestling News Sept 1968

Wrestling career (1962–1979)

As a professional wrestler, he famously feuded with WWWF Champion

Bruno Sammartino Bruno Leopoldo Francesco Sammartino (October 6, 1935 – April 18, 2018) was an Italian-born American professional wrestler, best known for his work with the World Wide Wrestling Federation (WWWF, now WWE). There, he held the WWWF World Heavywei ...

, but was unable to win the title. In the 1960s, he wrestled in many areas, such as San Francisco, Chicago, St. Louis, and even Japan for

All Japan Pro Wrestling (AJPW/AJP) or simply All Japan is a Japanese professional wrestling promotion established on October 21, 1972 when Giant Baba split away from the Japanese Wrestling Association and created his own promotion. Many wrestlers had left with Baba, ...

(AJPW). During these periods, Watts challenged for both the

National Wrestling Alliance The National Wrestling Alliance (NWA) is an American professional wrestling professional wrestling promotion, promotion and former professional wrestling governing body operated by its parent company Lightning One, Inc. Founded in 1948, the NWA ...

(NWA) and

American Wrestling Association The American Wrestling Association (AWA) was an American professional wrestling promotion based in Minneapolis, Minnesota that ran from 1960 until 1991. It was owned and founded by Verne Gagne and Wally Karbo. The territory was originally part o ...

(AWA) versions of the

World Title A world championship is generally an international competition open to elite competitors from around the world, representing their nations, and winning such an event will be considered the highest or near highest achievement in the sport, game, ...

Booking career

Mid-South Wrestling / Universal Wrestling Federation (1979–1987)

Watts is perhaps even more famous for being a pioneering promoter in the Mid-South area of the United States, with his base of operation being in the Shreveport, Louisiana area. His promotion was known as Mid-South Wrestling. He is often credited with creating the current and popular "episodic" style of TV wrestling, building solid creative storylines week-on-week, with an emphasis on solid in-ring action with dependable wrestlers like "Dr. Death" Steve Williams, The

Junkyard Dog Sylvester Ritter (December 13, 1952 – June 1, 1998) was an American professional wrestler and college football player, best known for his work in Mid-South Wrestling and the World Wrestling Federation as the Junkyard Dog (or JYD), a nickname h ...

Ted DiBiase Theodore Marvin DiBiase Sr. (born January 18, 1954) is an American retired professional wrestler, manager, ordained minister and color commentator. He is currently signed to WWE working in their Legends program. DiBiase achieved championship ...

and

Jim Duggan James Edward Duggan Jr. (born January 14, 1954), better known by his ring name "Hacksaw" Jim Duggan, is an American professional wrestler. He is signed to WWE on a Legends contract. His best-known character is that of an American patriot, which ...

. He is an outspoken critic on breaking

kayfabe In professional wrestling, kayfabe, as a noun, is the portrayal of staged events within the industry as "real" or "true", specifically the portrayal of competition, rivalries, and relationships between participants as being genuine and not staged. ...

and "smart" wrestling fans. A Watts-run promotion always had face and heel wrestlers dress in different locker rooms and to have faces and heels not meet publicly. He has also been known to revamp his booking plans in order to protect the business from such fans. After losing over half a million dollars, Watts sold the UWF to NWA Mid-Atlantic's

Jim Crockett Promotions Jim Crockett Promotions Inc. is a family-owned professional wrestling promotion headquartered in Charlotte, North Carolina, United States, restarted by Jim Crockett's son and Jim Crockett Jr's brother, David Crockett. Founded in 1931, the promot ...

, who kept many of their stars, such as

Sting Sting may refer to: * Stinger or sting, a structure of an animal to inject venom, or the injury produced by a stinger * Irritating hairs or prickles of a stinging plant, or the plant itself Fictional characters and entities * Sting (Middle-eart ...

. Instead of having UWF as a separate organization, Crockett sent his mid-card wrestlers to the UWF and had them quickly win their titles. Eventually, the UWF folded, and Crockett would be bought out by

Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour United States cable news, cable news ch ...

in 1988. In April 1989, after firing George Scott,

WCW World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nationa ...

offered Watts the chance to

book A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arr ...

, but he declined the offer and WCW instead decided to go with a booking committee, which included

Ric Flair Richard Morgan Fliehr (born February 25, 1949), known professionally as Ric Flair, is an American professional wrestler. Regarded by multiple peers and journalists as the greatest professional wrestler of all time, Flair has had a career spanni ...

and Kevin Sullivan. It is said that Flair would seek advice on booking or how to formulate a document correctly from Jim Cornette, who is often miscredited as a member of the actual committee.

World Championship Wrestling (1992–1993)

Watts became Executive Vice President of

(succeeding Kip Frey) in 1992. He took many of his old-school values with him, such as banning moves from the top rope and the babyfaces and

heels The heel is the prominence at the posterior end of the foot. It is based on the projection of one bone, the calcaneus or heel bone, behind the articulation of the bones of the lower leg. Structure To distribute the compressive forces exert ...

separation. His tenure was not long, nor were his ideas overly embraced. According to his autobiography, '' Controversy Creates Ca$h'',

Eric Bischoff Eric Aaron Bischoff (born May 27, 1955) is an American television producer, professional wrestling booker, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and ...

(who worked under Watts at the time) felt Watts would intimidate anyone he was talking to and was only interested in taking the WCW product back to 1970s standards, with poorly lit arenas and house shows in remote rural towns. The circumstances of Watts' departure in 1993 are controversial. Prior to 1992, he had given an interview to a wrestling newsletter. Most notably, Watts had commented on

Lester Maddox Lester Garfield Maddox Sr. (September 30, 1915 – June 25, 2003) was an American politician who served as the 75th governor of the U.S. state of Georgia from 1967 to 1971. A populist Democrat, Maddox came to prominence as a staunch segregationis ...

, a restaurant owner (and future

Governor of Georgia The governor of Georgia is the head of government of Georgia and the commander-in-chief of the state's military forces. The governor also has a duty to enforce state laws, the power to either veto or approve bills passed by the Georgia Legisl ...

) who was told he had to serve black people but instead closed down his business. Watts felt Maddox stood up for what he believed in and acted accordingly. He also made several other controversial statements pertaining to race and sexual orientation. When he was hired by WCW, Watts had explained the situation to Turner president Bill Shaw, apparently to his satisfaction. However, a year later wrestling journalist

Mark Madden Mark Madden (born December 29, 1959) is an American sports talk show host in Pittsburgh. He is best known for his work as a professional wrestling color commentator for World Championship Wrestling (WCW). Madden hosts a weekday afternoon show fro ...

brought the interview to the attention of

, himself a vice president in the Turner organization with the

Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (NL) National League East, East division. The Braves ...

, who then pushed for Watts' removal. While Madden takes credit for Watts getting fired, Watts himself disputes this account, saying he was not fired for the comments but quit his position out of frustration over "backstabbing" by Shaw and (unbeknownst to Shaw) had already resigned by the time Aaron got the newsletter. Watts was replaced by

World Wrestling Federation (1995)

Watts later went on to a position of booking power in the

(WWF). His tenure there was short, as he stated in later interviews that he was only there on a three-month contract and had no interest in staying long-term. On April 4, 2009, Watts was inducted into the

as a part of the Class of 2009.Jimmie Tramel
"WWE Hall of Fame to induct 'Cowboy Bill'"
''

Tulsa World The ''Tulsa World'' is the daily newspaper for the city of Tulsa, Oklahoma, and primary newspaper for the northeastern and eastern portions of Oklahoma. Tulsa World Media Company is part of Lee Enterprises. The new owners announced in January 202 ...

'', April 3, 2009.

Personal life

Watts has five children. From his first marriage, he has a son, William III (nicknamed Biff), and from his second marriage, he has three sons, Joel, Erik, Micah and a daughter, Ene. In March 2006, Watts released his autobiography ''The Cowboy and the Cross: The Bill Watts Story: Rebellion, Wrestling and Redemption'' through

ECW Press ECW Press is a Canadian book publisher located in Toronto, Ontario. It was founded by Jack David and Robert Lecker in 1974 as a Canadian literary magazine named ''Essays on Canadian Writing''. They started publishing trade and scholarly book ...

. The book chronicles his upbringing, his career as first a wrestler, then a promoter, along with events in his personal life. The book also details his becoming a born-again Christian. Watts is a

Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...

, and in an ROH shoot interview with

Jim Cornette James Mark "Jim" Cornette (born September 17, 1961) is an American author and podcaster who has previously worked in the professional wrestling industry as an agent, booker, color commentator, manager, promoter, trainer, and occasional prof ...

, filmed in 2006, he criticised

Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...

and the Democrats numerous times. He also said, "All men are equal, but some men are more talented than others, and worth more." Watts served as co-host of a sports talk radio show on The Sports Animal in Tulsa, Oklahoma until late 2008. He was a longtime resident of Bixby, a Tulsa suburb.

Championships and accomplishments

* American Wrestling Alliance **

AWA United States Heavyweight Championship The AWA United States Championship was a short-lived title in the early days of the American Wrestling Association. It started out as the NWA United States Championship promoted in the Chicago, Illinois from 1953 until 1958. in 1958 then champion ...

( 1 time) *

Cauliflower Alley Club The Cauliflower Alley Club is a non-profit fraternal organization, which includes a newsletter and website, comprising both retired and active professional wrestlers and boxers in North America. Established in 1965 by Mike Mazurki and Art Abram ...

**Other honoree (

2001 The September 11 attacks against the United States by Al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror, were a defining event of 2001. The United States led a Participants in ...

) *

Championship Wrestling from Florida Championship Wrestling from Florida (CWF) was the corporate and brand name of the Tampa, Florida wrestling office existing from 1961, when Eddie Graham first bought into the promotion, until 1987, when it closed down. It is also referred to as ...

NWA Florida Heavyweight Championship The NWA Florida Heavyweight Championship was a major title in Championship Wrestling from Florida, USA and is now the major title in NWA Florida Wrestling Alliance. It started in 1937 and was abandoned in 1949. It was picked back up in 1966 by C ...

( 3 times) ** NWA Southern Heavyweight Championship ''(Florida version)'' ( 1 time) *

George Tragos/Lou Thesz Professional Wrestling Hall of Fame The George Tragos/Lou Thesz Professional Wrestling Hall of Fame is a List of professional wrestling halls of fame, professional wrestling hall of fame museum located within the National Wrestling Hall of Fame and Museum's National Wrestling Hall o ...

**Class of 2013 *

Gulf Coast Championship Wrestling Continental Championship Wrestling was a professional wrestling promotion based in Knoxville, Tennessee, and Dothan, Alabama from 1985 until 1989, owned by Ron Fuller. The promotion evolved out of the NWA-affiliated Southeastern Championship Wr ...

** NWA Gulf Coast Heavyweight Championship ( 1 time) *

Japan Wrestling Association The was the first professional wrestling promotion to be based in Japan. It operated from 1953 to 1973. History JWA under Rikidōzan (1953–1963) Rikidōzan, a former ''rikishi'' (sumo wrestling practitioner) who had debuted as a Western-st ...

NWA International Tag Team Championship ''This was a regional NWA championship based in Japan. For the version of this title that was promoted in NWA All Star Wrestling in Canada, see NWA International Tag Team Championship (Vancouver version).'' The NWA International Tag Team Champio ...

( 1 time) – with

Tarzan Tyler Camille Tourville (December 4, 1927 – December 24, 1985) was a Canadian professional wrestler and manager, better known by his ring name, Tarzan Tyler. He was one-half of the first WWWF World Tag Team Champions, along with Luke Graham. Profe ...

* Mid-South Sports **

NWA Georgia Heavyweight Championship The NWA Georgia Heavyweight Championship was the major title in the Georgia Championship Wrestling professional wrestling promotion. It started in 1964 and was unified in 1981 with the NWA National Heavyweight Championship. The title was pick ...

( 1 time) * NWA Tri-State / Mid-South Wrestling Association **

Mid-South North American Heavyweight Championship The Mid-South North American Heavyweight Championship was the major singles title in the Mid-South Wrestling Association from 1979 until the promotion became the Universal Wrestling Federation in 1986. The title was retired then in favor of the ...

(

2 times "2 Times" is a song co-written and recorded by British Italian-based singer Ann Lee. It was released in 1999 as the lead single from her debut album, ''Dreams'' (1999). The single entered and peaked at number two on the UK Singles Chart. Outside ...

) **

Mid-South Tag Team Championship The UWF Tag Team Championship was the tag team title in the Universal Wrestling Federation from 1986 until the promotion closed in 1987. It was formerly known as the Mid-South Tag Team Championship from 1979 until 1986 when Mid-South Wrestling b ...

( 1 time) – with Buck Robley **

NWA Louisiana Tag Team Championship The NWA Louisiana Tag Team Championship was a professional wrestling tag team championship in NWA Tri-State. A secondary title after NWA Tri-State Tag Team Championship, and complementing the NWA Louisiana Heavyweight Championship, it was one of ...

(1 time) – with Buck Robley ** NWA North American Heavyweight Championship ''(Tri-State version)'' ( 7 times) ** NWA Tri-State Brass Knuckles Championship (

) **

NWA Tri-State Tag Team Championship The NWA Tri-State Tag Team Championship was a tag team title created in 1962, and contested in the National Wrestling Alliance's Tri-State territory, which was promoted by Leroy McGuirk (Arkansas and Oklahoma) and Jack Curtis and Aurelian "Gri ...

( 5 times) – with Jerry Kozak (1),

Billy Red Lyons Willem Snip (17 May 1932 – 22 June 2009) was a Canadian professional wrestler, who wrestled under the ring name Billy Red Lyons. He was an active wrestler between 1956 and 1985, and won numerous championships throughout his career. He worked for ...

(1),

Greg Valentine Jonathan Anthony Wisniski (born September 20, 1951) is a retired American professional wrestler, better known as Greg "The Hammer" Valentine. He is the son of wrestler Johnny Valentine. Over five decades, Valentine held more than 40 championship ...

(1),

Billy Robinson William Alfred Robinson (18 September 1938 – 3 March 2014) was a British professional wrestler and wrestling instructor. Robinson was one of the few wrestlers who was successful in several continents (Europe, North America, Asia and Oceania ...

(1) and Buck Robley (1) *

Professional Wrestling Hall of Fame The Professional Wrestling Hall of Fame (PWHF) and Museum is an American professional wrestling hall of fame and museum located in Wichita Falls, Texas currently closed to water leaks. The museum was founded by Tony Vellano in 1999, and was previo ...

** Class of 2013 * Southwest Sports, Inc. **

NWA Texas Heavyweight Championship The NWA Texas Heavyweight Championship is a professional wrestling title that has existed since the 1930s. Though its exact date of creation isn't known, it is among the oldest championships used in professional wrestling today. The title has us ...

( 1 time)* * World Wide Wrestling Federation / World Wrestling Entertainment **

WWWF United States Tag Team Championship The WWWF United States Tag Team Championship was the first version of the main tag team title in the World Wide Wrestling Federation from 1963 until 1967. Originally, the WWWF was a member of the National Wrestling Alliance operating out of the No ...

( 1 time) – with

Gorilla Monsoon Robert James Marella (June 4, 1937 – October 6, 1999), better known by his ring name of Gorilla Monsoon, was an American professional wrestler, play-by-play commentator, and booker. Monsoon is famous for his run as a villainous super-heavyw ...

(Class of 2009) *

Wrestling Observer Newsletter awards This is a list of both active and inactive ''Wrestling Observer Newsletter'' awards created by professional wrestling and mixed martial arts (MMA) journalist Dave Meltzer. The first fourteen awards were created in 1980 as an informal poll between ...

** Most Obnoxious (1992) **

Wrestling Observer Newsletter Hall of Fame The Wrestling Observer Newsletter (WON) Hall of Fame is a professional wrestling and mixed martial arts hall of fame that recognizes people who make significant contributions to their professions. It was founded in 1996 by Dave Meltzer, editor of t ...

( Class of 1996)

References

; Notes ; Bibliography * *

External links

* * *
Professional Wrestling Hall of Fame Profile
{{DEFAULTSORT:Watts, Bill 1939 births American football defensive linemen American male professional wrestlers American male television writers American Christians American television writers Living people Oklahoma Republicans Oklahoma Sooners football players People from Bixby, Oklahoma Sportspeople from Oklahoma City Professional wrestlers from Oklahoma Professional wrestling announcers Professional wrestling promoters Professional wrestling trainers Professional wrestling writers WWE executives WWE Hall of Fame inductees World Championship Wrestling executives People from Walton County, Florida Professional Wrestling Hall of Fame and Museum Houston Oilers players Minnesota Vikings players 20th-century professional wrestlers NWA Florida Heavyweight Champions NWA Southern Heavyweight Champions (Florida version) NWA International Tag Team Champions NWA Georgia Heavyweight Champions